EFFECT OF SOCIAL MEDIA ON WEBSITE CITY GOVERNMENT IN INDONESIA

EFFECT OF SOCIAL MEDIA ON WEBSITE CITY GOVERNMENT IN INDONESIA

International Conference on Internet Studies,
August 16-17, 2014, Singapore

M.Achsan Isa AL Anshori,
Ivan Maurits,
Tri Sulistyorini,
Gunadarma University, Indonesia

ABSTRACT
All municipal governments in Indonesia have implemented a website as a medium for information and communication society. The number of municipalities involved as samples in this study were 98 municipalities in the province except city located in the province of Jakarta as the capital of the country. Based on observations of the structure of the URL name, it was found that there are still fraction not meet site regulations and policies that have been outlined by the government. Website municipalities are rarely accessible by the visitors. They prefer to visit the websites of companies or educational institutions Website popularities are measured by Alexa Global Traffic Rank, number of referring domains and external back links. The results showed that of the 93 municipalities studied have been entirely (100%) web-accessible. Twenty-nine (29) of the 93 municipalities (24%) have social media. The most social media widely used are Facebook and Twitter, followed by Youtube, and other social media. This study shows that there is still a correlation between using of social media by the website popularity. A visit to the website is not caused by the availability of the website and use of social media. In other words, the popularity of a website is not caused by the use of social media.
Keywords: social media, website, government

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